Apparently, there is money in webinars that is why it has become one of the top marketing tools today. More than starting or increasing a company’s client base, webinars can also be a business opportunity. There are free webinars being advertised on the internet but at the same time there are those that require fees. To come up with webinars that are worth somebody’s hard-earned money, there are certain tips that could help you do it.
A webinar’s top selling point is content. People buy tickets to webinars because they know that they could get something out of the presentation or lecture. The basic question they would ask themselves is, “what’s in it for me?” Thus, if you are conceptualizing a webinar which focuses mainly on selling something, then you are in for disappointment. If you want your webinar tickets to sell like hotcakes, you should stop thinking about what you can get from your audience but what you can offer them. This way, you can give something of value to your audience which could be additional skills, a solution to a problem or personal development.
Once you have laid out the content of your webinar, the next thing to do is to set your ticket price. It is best to study the prices of similar webinars you are offering. When you are a beginner in the field of webinar hosting, you should set a price lower than the prevailing price in the market. You can raise your price once you already established yourself in the field.
To further get attention to your webinar, it is best to offer incentives to those who buy your tickets. One suggestion is to offer two webinars for the price of one especially when you are promoting your first webinar. You can also give out free tickets to those who register early or cash to those who refer a friend. Or you can start a raffle and give out the prices on the day of the webinar.
To maximize the potential of your webinar to give you extra income, you should schedule your webinar properly. Webinar developers have found webinars are less attended during vacations and holidays because people are busy having fun. It is also not wise to schedule it over dinnertime for obvious reasons. Webinars are best scheduled during the middle of the week because this is when most people have time to spare.
A webinar’s top selling point is content. People buy tickets to webinars because they know that they could get something out of the presentation or lecture. The basic question they would ask themselves is, “what’s in it for me?” Thus, if you are conceptualizing a webinar which focuses mainly on selling something, then you are in for disappointment. If you want your webinar tickets to sell like hotcakes, you should stop thinking about what you can get from your audience but what you can offer them. This way, you can give something of value to your audience which could be additional skills, a solution to a problem or personal development.
Once you have laid out the content of your webinar, the next thing to do is to set your ticket price. It is best to study the prices of similar webinars you are offering. When you are a beginner in the field of webinar hosting, you should set a price lower than the prevailing price in the market. You can raise your price once you already established yourself in the field.
To further get attention to your webinar, it is best to offer incentives to those who buy your tickets. One suggestion is to offer two webinars for the price of one especially when you are promoting your first webinar. You can also give out free tickets to those who register early or cash to those who refer a friend. Or you can start a raffle and give out the prices on the day of the webinar.
To maximize the potential of your webinar to give you extra income, you should schedule your webinar properly. Webinar developers have found webinars are less attended during vacations and holidays because people are busy having fun. It is also not wise to schedule it over dinnertime for obvious reasons. Webinars are best scheduled during the middle of the week because this is when most people have time to spare.
Mondays and Fridays, on the other hand, are usually the busiest days of the week so inserting a webinar into their working schedule could be close to impossible.
No comments:
Post a Comment