If you are planning to promote a new product but do not have the budget to launch an aggressive marketing campaign on broadcast or print media, you might want to consider organizing a webinar. With the use of the internet, webinars can now be conducted for participants in different locations all over the world. These web-based seminars have been introduced recently as internet marketing started to become a popular and definitely cheaper alternative to traditional methods. From its inception, webinars are beginning to make its mark as one of the potent means in attracting more customers not only locally but also internationally.
Not all webinars are effective. There are those that were unheard of let alone get an audience. In order to avoid this, planning and preparation for the webinar should be given a lot of consideration. As the cliché goes, this can make or break the webinar. Planning for a webinar must focus on three stages which are conceptualization, preparation and promotion.
Prior to the conceptualization stage, you would probably already have a topic for your webinar. It is during the conceptualization stage that you start setting parameters on the topic because you cannot provide a lecture with an all-encompassing subject that would overwhelm your audience. A good seminar is supposed to provide clarifications on a particular topic and not to muddle audience with voluminous information that is hard to process. As an example, if you want to promote a diet program that you designed, talking about all kinds of available diet programs in the market would confuse your audience about what you are trying to sell. Instead, if the diet program does not entail the user to take diet pills, then the natural diet programs should be given focus.
The preparation stage is as crucial as the first since this is where the actual webinar would materialize. Details like who to choose as speaker or lecturer, moderator and assistant would have to be determined. The right webinar format should also be chosen such as one-way style where the speaker conducts the lecture and the audience asks him questions. Or it could be an interview style where there is an interviewer who asks the speakers a set of questions. It can also be a moderated panel discussion where a moderator facilitates the discussion of several people who are simultaneously online and the interactive style where the audience participates in exercises and conversation with other members of the group and the speaker.
The promotion stage is where the webinar is sold to the public. This could be the most challenging and the most exciting part as well because the webinar has already been put together and it is just a matter of delivery. Whether or not the webinar gets an audience depends on how effective the promotional methods used are.
Not all webinars are effective. There are those that were unheard of let alone get an audience. In order to avoid this, planning and preparation for the webinar should be given a lot of consideration. As the cliché goes, this can make or break the webinar. Planning for a webinar must focus on three stages which are conceptualization, preparation and promotion.
Prior to the conceptualization stage, you would probably already have a topic for your webinar. It is during the conceptualization stage that you start setting parameters on the topic because you cannot provide a lecture with an all-encompassing subject that would overwhelm your audience. A good seminar is supposed to provide clarifications on a particular topic and not to muddle audience with voluminous information that is hard to process. As an example, if you want to promote a diet program that you designed, talking about all kinds of available diet programs in the market would confuse your audience about what you are trying to sell. Instead, if the diet program does not entail the user to take diet pills, then the natural diet programs should be given focus.
The preparation stage is as crucial as the first since this is where the actual webinar would materialize. Details like who to choose as speaker or lecturer, moderator and assistant would have to be determined. The right webinar format should also be chosen such as one-way style where the speaker conducts the lecture and the audience asks him questions. Or it could be an interview style where there is an interviewer who asks the speakers a set of questions. It can also be a moderated panel discussion where a moderator facilitates the discussion of several people who are simultaneously online and the interactive style where the audience participates in exercises and conversation with other members of the group and the speaker.
The promotion stage is where the webinar is sold to the public. This could be the most challenging and the most exciting part as well because the webinar has already been put together and it is just a matter of delivery. Whether or not the webinar gets an audience depends on how effective the promotional methods used are.
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