THE 7 GREAT LIES OF NETWORK MARKETING - LIE NUMBER SIX

In my last post of the 7 Great Lie Of Network Marketing we stopped at Lie No. 5 – We have the best product ever.

 

On this post we shall continue with Lie number six (6):

Lie No. 6 – You just don’t have enough belief!
Ughh!! Aren’t you sick of this one? Of all the lies in network marketing are there any that are more annoying than this one? The evil lie of motivation and belief has got to be one of the greatest shams in the history of sales (not just network marketing).

 

Millions of distributors everywhere are told that the reason they aren’t successful yet is because they just don’t have enough belief. Or they don’t have a big enough “why.” Don’t you just want to lose your lunch when some big shot in front of the room tells you that?

The heavy hitters in your company would have you believe that you just need to get to that “breaking point” where you’re sick and tired of being sick and tired and then…nothing will be able to get in your way!

 

So what do you do?
You listen to inspirational CDs.
You cut out pictures of the car you want to buy and the places you want to go.
You put those pictures everywhere – your fridge, your dashboard, your cupboard doors, your computer monitor – so you’re constantly reminded of what you’re working so hard for.
You think positive.
You go to every meeting you possibly can to energize your battery and “pump” yourself up for the week.
You go to the annual national rally because you know that just seeing all those massively-successful stars up on stage will be enough to kick you into overdrive.
You’ll be so overwhelmed and inspired that you’ll be unstoppable!
You’ll reach that magical turning point where everything starts working and your bank account is filled with cash!

 

Stop and think about it for a minute. Really think about it. Is that how it works? Is fanatical motivation really the missing ingredient to success? Last time I checked, you don’t need to have a huge “why” and a dream board just to make an average $30,000 income with a job.

 

So why do we need all that stuff in network marketing? I mean, wouldn’t it make sense that if you were doing what you’re supposed to be doing, you’d at least be able to make a comparable income with your business? Now I know what you’re going to say. Yes, of course owning your own business is different. It’s harder than working a job. You don’t make money immediately. It’s called delayed gratification. You have to lay the foundation first before you get paid. We all understand that concept.

 

However, network marketing doesn’t have to be as hard as it is for most people. The point is, if you’re truly building your business correctly, you’ll start seeing positive results, small as they may be at first. If you’ve been hard at it for over 3 years and you still aren’t cash flowing…something is seriously wrong! And I can guarantee you it’s not your motivation.

Think of it this way:
If You’re Using A Shovel To Dig The Foundation For A House – When You Could Be Using A Bulldozer – Then yes, You’re Going To Need A Lot Of Motivation To Get The Job Done.

 

Make sense? The more inefficient your system is and the more ineffective your tools are, the harder you’re going to have to work to get results. And because of that, you have to make up for it big time with motivation. When you’re using the right tools for the job…you’re seeing steady, consistent progress and things are trucking along smoothly…motivation becomes almost an afterthought.

 

Let me ask you: If you had highly-qualified prospects to talk to every day that understood what you do, expressed an interest in learning more and were eagerly awaiting your response, do you think that motivation would be a problem for you? No! But motivation becomes a major issue when you have to force yourself to pick up that 10,000 lb. phone to call your son’s soccer coach who you know doesn’t give a rip about your business! That’s when you need to whip out your handy-dandy goal statement and remind yourself exactly why it is you’re annoying the heck out of people.

 

That’s what I did. I willed myself to harass everyone on my names list 5 times over until eventually people just stopped talking with me. You know what though? I finally did reach that “magical” turning point in my business where all of a sudden everything started working. I went from barely signing up 1 person every 5 months…to sponsoring 10 people every month like clockwork.

 

What happened?
I stopped worrying about belief and started concerning myself with the real nuts and bolts of how to market a business. Which is this: Find the people who’re looking for what you have, use an effective marketing system to automatically sell to them for you, and then spend your time working with the best ones. That’s how I became so overwhelmed with interested prospects banging on my mail that I literally couldn’t handle them all myself.

 

But here’s the point I’m really trying to make: It Was Not My Motivation, Desire, Belief
Or Any Of That Intangible Stuff That Made The Difference In My Results. It was the system I was using.

 

You see, I was insanely motivated when I was getting poor results. I always was. That factor never changed. Neither did my belief, my desire, my discipline or my work ethic. I worked just as hard using a crummy marketing system as I did using an effective one (in fact, I worked harder with the crummy one). Motivation was not my problem and it’s not yours either.

 

You can be the most die-hard believer in the world…you can have the biggest “why” imaginable…you can have a desire so strong that there’s a literal physical burning inside you…you can be motivated till you’re blue in the face…but none of that matters if you’re using the wrong techniques.

 

If you listen to motivational tapes and you invest $50,000 into the stock market based on faulty, incomplete and outdated advice, are you going to make money? Of course not! It’s all about how you do something. Motivation Isn’t The Solution. It’s A Copout.

 

It’s what your upline tells you when you come to them broken and discouraged, looking for answers and they don’t know what else to say. It’s a very easy and convenient thing to tell someone who’s having a hard time in sales. You just don’t have enough belief! You aren’t motivated enough! You need to slap pictures up on your mirror of all the things you want in life! If you didn’t know how to help a frustrated mlmer, that’s probably what you’d say too.

 

Here’s what’s so great about the motivational lie: You can always get away with using it as a scapegoat because no matter how motivated someone is, you can always tell them they’re not motivated enough. And as long as they believe that hogwash, you never have to know what you’re talking about and you never have to give them any real, solid answers to their problems.

 

And that’s why people resort to using it. Because the truth is, they don’t know why most of their people aren’t successful.

 

Now I’m not saying any of this stuff is bad or that it’s not important. What I am saying is that when it comes down to it, you can do without the inspirational CDs. You cannot do without a good marketing system. Another crucial point to be made is that there’s a HUGE difference between internal drive...and…external motivation.

 

External motivation is almost like a drug. It feels great when we’re in the moment listening to a story of how someone defied all the odds and became the success we dream about being. We feel sure that this mental “boost” will be enough to carry us all the way to the finish line.

 

But then what happens? 3 days later the realities of life have kicked in and it’s already worn off. So we look for the next story to inspire us. And the next, and the next, and on it goes. It’s just a quick-fix, not a long term solution.

 

Do you know what the ultimate motivator is though? Real results!
In the last chapter I’ll explain how to get these by having people lining up to join your opportunity.

 

Continue enjoying your reading from our next post of the Number Seven Lie from the 7 Great Lie Of Network Marketing.