YOUR VALUE IN THE MARKET PLACE

Become An Information Provider
What you'll learn here is how to profit from people's universal need for information.

You're going to learn how to position yourself in the marketplace as an information provider.
Why? Because information is the number one product for the Internet. The demand for information far exceeds any other “item” you could sell.

Further, you aren't limited by “availability”. Information doesn't have to be manufactured or shipped. It’s something you can produce using your own knowledge and experience.

By now, you might be wondering what type of information you can provide. Think again about all of the things you tend to search for online. You're usually looking for a solution or answer to a problem, question or concern, right?

It might be something like:

• How to get started in Internet marketing?
• Home decorating tips?
• How to fix a car?
• Fastest way to lose weight?
• Learning some new magic tricks?

All of the above represent the kinds of “how to” information people search for, and for which information products offer the solution! As a matter of fact, the examples I just gave you are all from existing information products.

What you're reading right now is information - and if you were interested in any of the other topics mentioned, you could find some answers here:
Home Decorating
Car Repair
Lose Weight
Magic Tricks

The URLs for any keyword of the above will all point to information products people just like you and i have created. They've taken on the role of 'information provider' for a targeted market. Notice that none of this information is being given away for free. Despite what you may have heard, people will pay you for quality information. It makes their lives easier. Your goal is to provide people with information that is truly valuable.

Value is the yardstick against which all your information should be measured. If you focus on truly helping people and providing real value, you can't fail. Why? First and foremost, people can see through inferior products, no matter how good the sales hype. Even if you get someone to buy a 'shoddy' product, you'll pay for it later.

A reputation for poor quality is not what you want! Having a reputation for quality, on the other hand, means brisk sales and lots of repeat customers. In fact, the more value you provide the more people are willing to pay you for it. When people see’s that they get back more in value from you than they paid in price, they actually become willing to pay you more over time. So, remember these facts in everything you do.

Use this to guide your product selection, your advertising and in all of the information you share with prospective customers.