Webinars are fairly new innovations but are starting to become a byword for internet savvy people.
Gradually, entrepreneurs, corporate entities and educators are beginning to look towards it to reach their market. Webinars, being proven to be effective as marketing as well as training tools, are now an important part of doing business. As such, there are different types of webinars available today.
The basic classification of webinars is based on whether they are free or not. Free webinars are usually just informational with the audience just being made aware of an important general issue. Basically, free webinars are designed for marketing purposes and are usually conducted to get a market for books and DVD’s or to get a client’s base for consultancy. Paid webinars, on the other hand, are usually for training whereby the goal is to provide audience with additional skills. They are conducted for the personal development of the audience, thus, the need for payment.
Webinars are also classified according to their format. These are interactive, non-interactive and question and answer formats. In an interactive webinar, the audience gets the chance to fully participate in the event with features for telephone conferencing and chat rooms. Interactive exercises and discussion also characterize these webinar types. The non-interactive formats are one-way with the speaker addressing the audience and with limited or no interaction at all from the audience. These webinar types are also called webcasts. The question and answer format, on the other hand, is also called an interview format whereby there is a set of questions posed to the resource speaker by the moderator with the audience being encouraged to pose their own questions.
Another classification of webinars is based on execution. They could either be live presentation or recorded training videos. While the two are the same in all aspects differing only because the latter has a speaker speaking live on schedule, there are pros and cons against either type. A live webinar just like any other live event is prone to mistakes compared to a recorded webinar. However, a live one can be more interesting as it is spontaneous unlike its recorded counterpart so there is room for necessary adjustments.
Whatever type of webinar is chosen, the most important thing is that the message is delivered properly to the audience. So, preparation is the key to the success of webinars. When the right preparations are made, the goal of getting the message across will be accomplished regardless of the webinar type.
Gradually, entrepreneurs, corporate entities and educators are beginning to look towards it to reach their market. Webinars, being proven to be effective as marketing as well as training tools, are now an important part of doing business. As such, there are different types of webinars available today.
The basic classification of webinars is based on whether they are free or not. Free webinars are usually just informational with the audience just being made aware of an important general issue. Basically, free webinars are designed for marketing purposes and are usually conducted to get a market for books and DVD’s or to get a client’s base for consultancy. Paid webinars, on the other hand, are usually for training whereby the goal is to provide audience with additional skills. They are conducted for the personal development of the audience, thus, the need for payment.
Webinars are also classified according to their format. These are interactive, non-interactive and question and answer formats. In an interactive webinar, the audience gets the chance to fully participate in the event with features for telephone conferencing and chat rooms. Interactive exercises and discussion also characterize these webinar types. The non-interactive formats are one-way with the speaker addressing the audience and with limited or no interaction at all from the audience. These webinar types are also called webcasts. The question and answer format, on the other hand, is also called an interview format whereby there is a set of questions posed to the resource speaker by the moderator with the audience being encouraged to pose their own questions.
Another classification of webinars is based on execution. They could either be live presentation or recorded training videos. While the two are the same in all aspects differing only because the latter has a speaker speaking live on schedule, there are pros and cons against either type. A live webinar just like any other live event is prone to mistakes compared to a recorded webinar. However, a live one can be more interesting as it is spontaneous unlike its recorded counterpart so there is room for necessary adjustments.
Whatever type of webinar is chosen, the most important thing is that the message is delivered properly to the audience. So, preparation is the key to the success of webinars. When the right preparations are made, the goal of getting the message across will be accomplished regardless of the webinar type.
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