The secret to getting the maximum attendance for your webinar is promotion. To get people to attend your webinar, you must first make sure that they learn about it. The best medium that you can use to promote your webinar is the internet as the same has better reach and is less costly than other medium. The internet also provides you with more options in designing your marketing campaign.
1. Articles and blogs. The web is a virtual marketplace and everywhere you look there are products and services being advertised. Articles and blogs are the most prominent marketing tools in the internet and it is best to take full advantages of their benefits. Prior to the scheduled webinar, you should make sure that write ups are scattered over relevant channels on the web about the subject of the webinar providing a link back to your sales page or your url where more information can be found.
2. Website. If you have your own website, make sure that the sales page for the webinar is designed to attract attention. Weeks before the event, most roads on the web should lead to your website. If at all possible, a link to your website should proliferate in the internet. If you do not have one yet, you should consider coming up with one as this serves as your window to more clients.
3. Social networking sites. If you want free advertisement, then social networking sites can provide you this and more. These sites are the most visited sites in the internet, thus, making your presence felt in these would do your webinar a lot of good. You can promote your articles, blogs, website and the webinar itself. If you have allocated some budget for the advertisements, consider pay per click advertisements as these come definitely cheaper.
4. Joint Marketing. Having other people promote your webinar for you would multiply your promotional efforts. If you can partner with people who are offering the same product or service that you are offering, then you can present the concept of the webinar with him and split the income in half later on. You can share contacts for a bigger client base, thus, doubling the marketing efforts.
1. Articles and blogs. The web is a virtual marketplace and everywhere you look there are products and services being advertised. Articles and blogs are the most prominent marketing tools in the internet and it is best to take full advantages of their benefits. Prior to the scheduled webinar, you should make sure that write ups are scattered over relevant channels on the web about the subject of the webinar providing a link back to your sales page or your url where more information can be found.
2. Website. If you have your own website, make sure that the sales page for the webinar is designed to attract attention. Weeks before the event, most roads on the web should lead to your website. If at all possible, a link to your website should proliferate in the internet. If you do not have one yet, you should consider coming up with one as this serves as your window to more clients.
3. Social networking sites. If you want free advertisement, then social networking sites can provide you this and more. These sites are the most visited sites in the internet, thus, making your presence felt in these would do your webinar a lot of good. You can promote your articles, blogs, website and the webinar itself. If you have allocated some budget for the advertisements, consider pay per click advertisements as these come definitely cheaper.
4. Joint Marketing. Having other people promote your webinar for you would multiply your promotional efforts. If you can partner with people who are offering the same product or service that you are offering, then you can present the concept of the webinar with him and split the income in half later on. You can share contacts for a bigger client base, thus, doubling the marketing efforts.
You can also offer incentives to your affiliates who get people to sign up for the webinar. Giving a dollar for every referral or giving ten or twenty percent of the signup fee would surely pick their interest.
No comments:
Post a Comment