Web-based seminars or webinars are beginning to make their mark as effective training tools. The extent of the effectiveness of webinars, however, largely depends upon good planning and implementation. As such, companies or individuals intending to conduct a webinar should understand that the planning stage is crucial to the success of the webinar. The planning stage determines how the webinar would turn out. A badly planned out webinar, just like any event, would certainly turn out poorly.
To come up with marketable webinars, the first thing to do is to decide upon a relevant and functional topic that answers the needs of a particular audience. If you choose otherwise, you are certain to gain a small number of followers or none at all putting all your efforts to waste. To be more effective, the chosen topic should be aligned with the speaker’s field of expertise. It is a fact that the speaker’s credibility is one of the selling points of all kinds of training tools like webinars. Choosing the right topic entails both consideration of the audience and the speaker as well.
Once this initial step is made, the actual conduct of the webinar should be conceptualized. At this stage, the members of the team should already be determined starting from the resource speaker, assistants and moderator. For a person starting this venture on his own and working only under a small budget, he could fill out all of these roles himself. If the webinar is to be organized by a company or a group, the tasks could be distributed among several people. Whether the webinar is an individual or a group undertaking, it is important that member or members have the competence and commitment to the goal of coming up with a webinar that would give the audience their money’s worth.
During the planning stage, all the important details should be carefully laid out so there is no need to get stressed out about small details that have been missed out. The format, visuals, web conferencing tools, equipment and space should all be planned out. Everything needs to be ready at least five days prior to the scheduled webinar.
Finally, it is wise to conduct a dry run of the webinar. This is to ensure that everything is working and in place. Having a dry run is not limited to a live webinar but also a recorded one since both has essentially the same concept except that in the latter the lecture or training is not conducted live. The key to the success of any event like a webinar is always preparation.
To come up with marketable webinars, the first thing to do is to decide upon a relevant and functional topic that answers the needs of a particular audience. If you choose otherwise, you are certain to gain a small number of followers or none at all putting all your efforts to waste. To be more effective, the chosen topic should be aligned with the speaker’s field of expertise. It is a fact that the speaker’s credibility is one of the selling points of all kinds of training tools like webinars. Choosing the right topic entails both consideration of the audience and the speaker as well.
Once this initial step is made, the actual conduct of the webinar should be conceptualized. At this stage, the members of the team should already be determined starting from the resource speaker, assistants and moderator. For a person starting this venture on his own and working only under a small budget, he could fill out all of these roles himself. If the webinar is to be organized by a company or a group, the tasks could be distributed among several people. Whether the webinar is an individual or a group undertaking, it is important that member or members have the competence and commitment to the goal of coming up with a webinar that would give the audience their money’s worth.
During the planning stage, all the important details should be carefully laid out so there is no need to get stressed out about small details that have been missed out. The format, visuals, web conferencing tools, equipment and space should all be planned out. Everything needs to be ready at least five days prior to the scheduled webinar.
Finally, it is wise to conduct a dry run of the webinar. This is to ensure that everything is working and in place. Having a dry run is not limited to a live webinar but also a recorded one since both has essentially the same concept except that in the latter the lecture or training is not conducted live. The key to the success of any event like a webinar is always preparation.
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