Webinars are one of the most potent tools for marketing today. If you intend to include it in your marketing strategy, you must first establish that a webinar is the right marketing tool for the product or service you are offering. Once you have established this, your next step is to learn about the tools that you need to successfully run it.
There are three basic tools you need in order to come up with a good webinar. The first one is your webinar planning sheet. This sheet must contain all the necessary details that are needed to complete the webinar. The objective of your webinar should be primarily listed in this sheet. Are you looking to increase your sales? Do you want to get an appointment with each of your audience? Or do you want to educate your audience? You have to set a specific objective so that you will be able to map out your road to this.
The webinar planning sheet should list the possible titles of the webinar. You must remember that the title should already assert that the webinar will benefit the audience so as to catch their attention. The sheet should also list down the topics you want to tackle in relation to the title. The list must include a discussion on the problem that you want to solve with your product or service, your own testimonial on how you were able to overcome the problem or answer the need, the testimonials of other people or a discussion on the cases wherein you were able to help others, solutions to the problem and a call or encouragement to your audience to act upon similar need through the product you are endorsing.
The next tool that you need to have is your visuals. These tools are considered the heart of the webinar. As webinars are transmitted through the web, it could be difficult to hold the attention of the audience for long. They might fall asleep when they only hear your voice drone on and on for an hour or so. You can avoid this by preparing good visuals that would maintain their interest.
The last but very critical tool is technology. You would need a webinar hosting account, web conference software, telephone line, computer and, of course, internet. Although technical glitches can happen, you as the host should make sure that the technology you use will work on the day of the webinar. Thus, it would be wise if you can conduct a dry run once or twice prior to the webinar.
There are three basic tools you need in order to come up with a good webinar. The first one is your webinar planning sheet. This sheet must contain all the necessary details that are needed to complete the webinar. The objective of your webinar should be primarily listed in this sheet. Are you looking to increase your sales? Do you want to get an appointment with each of your audience? Or do you want to educate your audience? You have to set a specific objective so that you will be able to map out your road to this.
The webinar planning sheet should list the possible titles of the webinar. You must remember that the title should already assert that the webinar will benefit the audience so as to catch their attention. The sheet should also list down the topics you want to tackle in relation to the title. The list must include a discussion on the problem that you want to solve with your product or service, your own testimonial on how you were able to overcome the problem or answer the need, the testimonials of other people or a discussion on the cases wherein you were able to help others, solutions to the problem and a call or encouragement to your audience to act upon similar need through the product you are endorsing.
The next tool that you need to have is your visuals. These tools are considered the heart of the webinar. As webinars are transmitted through the web, it could be difficult to hold the attention of the audience for long. They might fall asleep when they only hear your voice drone on and on for an hour or so. You can avoid this by preparing good visuals that would maintain their interest.
The last but very critical tool is technology. You would need a webinar hosting account, web conference software, telephone line, computer and, of course, internet. Although technical glitches can happen, you as the host should make sure that the technology you use will work on the day of the webinar. Thus, it would be wise if you can conduct a dry run once or twice prior to the webinar.
No comments:
Post a Comment